Jul 16, 2022
In Welcome to the Forum
The phone number list challenges for marketers in the financial industry are similar to those faced in other industries: the market is changing and customers no longer respond to one-size-fits-all approaches. But this industry has its own unique considerations: Financial marketers operate in a heavily regulated industry, and their clients can no longer be categorized as only interested in business finance or only in personal finance. In its latest white paper, the phone number list Content Marketing Institute takes a look at the financial industry - sharing research on how these marketers are using phone number list content marketing and highlighting examples, tips and takeaways from those who succeed. How do you measure? Want more research? Learn about the phone number list trend seen among the most effective marketers, how groups are organizing, key challenges, and more in the white paper. While research is helpful in evaluating how your content marketing program compares to others in the phone number list industry, we also want to share tangible examples so you can see how your peers are operationalizing their content marketing to deliver helpful tips and suggestions. Here are three examples that offer insights into how financial services companies are using content marketing and what you can learn. Become an unexpected solution Fifth Third Bank has translated a jaw-dropping statistic into a platform full of content. When it learned that half of recent college graduates didn't have full-time jobs, the phone number list bank posed a question to its audience: What can Fifth Third do to help this next generation? Then he raised $1 million in free job coaching services and asked job seekers to post on Twitter explaining why they deserved the money. Fifth Third selects 80 winners per day and entrants can post one tweet per day. But it's not just a competition. Fifth Third's Brand of You microsite also shares inspiring stories from recent college graduates and offers practical tips, like tips for taking a professional photo or templates for creating a resume. More than 15 years ago, Wells Fargo created a print magazine for the phone number list small business audience. The magazine was well received because its phone number list content covered topics relevant to the typical small business owner, says Doug Case, small business segment manager at Wells Fargo, an Imagination client. However, eight years ago the print version began to lose ground with its audience. So Wells Fargo created a digital platform to bring some phone number list of its magazine content to online readers. Five years later, the online portal was no longer enough and the phone number list company wanted to add a dimension to its value proposition as America's leading small business lender. “We needed to frame our messages in a way that would resonate better with today's small business owners in America,” Case says.